Thursday 23 October 2014

Deconstruction of Magazine

This Cosmopolitan front cover is not dissimilar to many other lifestyle magazines; using flattering words and phrases such as "sex goddess" to entice the audience and the cover being dominated by one character - usually a celebrity. Often lifestyle magazines are aimed at women, focusing on areas such as true-life stories, fashion and beauty and celebrity issues and these features being present on the front cover make it obvious of it's genre. In addition to this being aimed at women, it specifically targets a type of woman, one who is interested in the way she looks and how she is presented to men, as well as being able to connote this from what is actually written on the page we are also able to denote this. Ways in which we can denote this includes the way in which Isla Fisher is standing and her physical appearance; assuming the audience is drawn to the magazine because she is on the cover it could be assumed that women aspire to look like her. Isla is dressed particularly feminine and is positioned in a way that makes her look 'girly' and 'innocent' almost, which is a trait women are told is appealing to men. Such theorists as Butler believed that gender was merely created, and by looking at such media texts as Cosmopolitan magazine this theory become quite apparent. 
Other ways in which we can denote that this is aimed at feminine women is the fonts used, especially on 'Men Talk' and on the number '7', it is cursive and has an overall girly appearance, the quote "you're beautiful" actually appears as if another woman has written it. 
Every aspect, from the light colours to the text used to the physical stance that Isla is taking is used to appeal to their target audience and this is something that I'll need to keep in mind when producing my own front cover. 

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